Question: What is the lifetime value of a customer?
Options:
A) A prediction of the overall positive feeling a happy customer can bring to a business
B) A prediction of the net profit a customer relationship will provide over time
Correct Answer: B
Question: What is the lifetime value of a customer?
Options:
A) A prediction of the overall positive feeling a happy customer can bring to a business
B) A prediction of the net profit a customer relationship will provide over time
Correct Answer: B