Agoda Marketing Analyst New Verticals Job in Bangkok

Agoda Marketing Analyst Job in Bangkok | Relocation Support

The travel technology industry continues to expand as more people rely on digital platforms to discover hotels, flights, activities, and unique travel experiences. Companies operating in this space are increasingly seeking professionals who can analyse customer behaviour, improve marketing performance, and help shape business growth through data-driven decisions. If you are looking for an opportunity that combines marketing, analytics, and innovation, the Agoda Marketing Analyst Job Bangkok could be an excellent next step in your career.

This position offers the chance to work with one of the world's leading online travel platforms while contributing to the growth of emerging travel products. Based in Bangkok, Thailand, the role also includes relocation support, making it an attractive opportunity for qualified international candidates who are ready for a global career experience.

Rather than focusing only on campaign execution, this role encourages analytical thinking, experimentation, and continuous improvement. Professionals who enjoy solving business challenges with data, collaborating across teams, and learning modern digital marketing techniques will find this position especially rewarding. Whether you are a recent graduate with strong analytical abilities or someone with early professional experience, this opportunity provides valuable exposure to one of the fastest-growing sectors in technology and travel.

 

Job Overview

Job Details	Information
Company	Agoda
Position	Marketing Analyst, New Verticals
Location	Bangkok, Thailand
Department	Performance Marketing
Employment Type	Full-Time
Relocation Support	Yes
Experience Required	Entry Level to Early Career (Analytical experience preferred)
Education	Bachelor's Degree or higher
Industry	Online Travel Technology
Official Apply Link	https://careersatagoda.com/job/5865562-marketing-analyst-new-verticals-bangkok-based-relocation-provided/

 

About Agoda

Agoda is a globally recognised online travel platform that helps millions of travellers discover accommodation, flights, airport transfers, holiday activities, and travel experiences across the world. Since its establishment in 2005, the company has grown into one of the most recognised brands in digital travel while becoming part of Booking Holdings, one of the world's largest travel technology groups.

Operating across numerous international markets, Agoda combines advanced technology, large-scale data analysis, and customer-focused innovation to simplify travel planning. Its platform serves travellers from many countries by providing extensive travel choices and competitive pricing through partnerships with hotels, airlines, and local experience providers.

One of Agoda's greatest strengths is its multicultural workforce. Employees from dozens of nationalities collaborate in a fast-paced environment where different perspectives encourage innovation and creative problem-solving. Teams regularly work across countries and functions, giving employees valuable international exposure while building skills that are highly sought after throughout the technology industry.

The company also places significant emphasis on using data to guide business decisions. Rather than relying on assumptions, teams analyse customer behaviour, marketing performance, and business metrics to identify opportunities for improvement. This analytical culture enables employees to develop practical skills in experimentation, optimisation, and strategic decision-making.

For professionals interested in digital marketing and analytics, Agoda provides an environment where learning never stops. Employees are encouraged to explore new ideas, evaluate campaign performance, and contribute to projects that can influence millions of users worldwide.

 

Key Responsibilities

As a Marketing Analyst, New Verticals, you will contribute to the growth of Agoda's expanding travel services while working closely with marketing and business teams. Your day-to-day responsibilities may include:

• Support marketing campaigns
• Assist in planning, coordinating, and optimising digital marketing initiatives designed to increase customer engagement and product adoption.
• Analyse marketing performance
• Review campaign data, identify meaningful trends, and provide actionable insights that improve future marketing strategies.
• Conduct A/B testing
• Design and evaluate experiments to determine which marketing messages, creatives, or customer experiences generate better results.
• Work with business data
• Interpret customer behaviour, campaign metrics, and operational data to recommend performance improvements.
• Collaborate across teams
• Partner with product, analytics, and marketing professionals to ensure campaigns align with broader business objectives.
• Develop reporting dashboards
• Use spreadsheet tools and analytical platforms to organise information into reports that support decision-making.
• Identify growth opportunities
• Research customer segments, evaluate marketing channels, and suggest ideas that help expand Agoda's newer travel offerings.
• Improve operational efficiency
• Look for ways to automate repetitive tasks, streamline reporting processes, and enhance marketing workflows.
• Present analytical findings
• Clearly communicate recommendations to stakeholders using visual reports, presentations, and performance summaries.
• Continue learning
• Stay informed about digital marketing trends, analytics tools, and best practices that can strengthen campaign performance.

 

Required Skills

Technical Skills

Successful candidates are expected to demonstrate strong analytical abilities along with familiarity with modern marketing technologies, including:

• Advanced Microsoft Excel
• Data analysis and reporting
• Basic statistical knowledge
• Marketing performance analysis
• Digital campaign measurement
• Spreadsheet modelling
• Problem-solving using data
• Data visualisation concepts
• SQL (preferred)
• Tableau (preferred)

Soft Skills

The role also requires professionals who can thrive in a collaborative and fast-moving environment.

Key qualities include:

• Strong analytical thinking
• Excellent communication skills
• Curiosity and willingness to learn
• High level of ownership
• Time management
• Adaptability
• Critical thinking
• Team collaboration
• Attention to detail
• Positive attitude toward continuous improvement

Preferred Skills

While not always mandatory, these qualifications can strengthen an application:

• Experience supporting digital marketing campaigns
• Knowledge of customer acquisition strategies
• Familiarity with performance marketing concepts
• Experience interpreting large datasets
• Dashboard creation and reporting
• Understanding of online travel or e-commerce industries
• Ability to work in multicultural teams
• Exposure to experimentation and A/B testing methodologies

 

Qualifications

Candidates interested in the Agoda Marketing Analyst Job Bangkok should generally meet the following qualifications:

• Bachelor's degree or higher from a recognised university.
• Strong academic background with analytical problem-solving skills.
• Comfortable working with numbers, reports, and performance metrics.
• Good understanding of basic statistics and data interpretation.
• Advanced Microsoft Excel proficiency.
• SQL and Tableau knowledge is considered an advantage.
• Excellent written and spoken English communication skills.
• Self-motivated with the ability to manage responsibilities independently.
• Demonstrated commitment to learning and continuous professional development.
• Ability to work effectively in an international, collaborative workplace.

A background in marketing, business, economics, mathematics, engineering, computer science, statistics, or another quantitative discipline may be particularly beneficial. However, applicants with strong analytical capabilities and a willingness to learn are also encouraged to apply.

 

Benefits and Perks

While the exact benefits package may vary depending on employment terms and local regulations, professionals joining Agoda often enjoy a range of benefits designed to support career development and work-life balance. Applicants should always refer to the official job posting for the most up-to-date information.

Potential benefits may include:

• Relocation support for eligible candidates moving to Bangkok.
• Opportunities to work in a diverse, multinational workplace.
• Professional training and continuous learning programmes.
• Exposure to global marketing campaigns and advanced analytics tools.
• Career mobility across different business functions.
• Modern office facilities and collaborative workspaces.
• Health and wellness benefits where applicable.
• Paid annual leave and public holiday entitlements based on local policies.
• Employee discounts or travel-related benefits where available.
• Performance-based recognition and career advancement opportunities.

 

Why Consider This Opportunity?

The Agoda Marketing Analyst Job Bangkok stands out because it combines marketing, analytics, technology, and international career exposure in one role. Instead of focusing only on routine campaign management, employees are encouraged to think strategically, experiment with ideas, and use data to improve business outcomes.

Build an International Career

Working in Bangkok provides the opportunity to collaborate with professionals from around the world while gaining valuable global business experience.

Learn Modern Marketing Analytics

The role offers hands-on exposure to:

• Performance marketing
• Customer behaviour analysis
• Marketing experimentation
• Data-driven decision making
• Digital campaign optimisation

Develop Valuable Technical Skills

Employees can strengthen their expertise in:

• Advanced Excel
• SQL
• Tableau
• Marketing analytics
• Data interpretation
• Business reporting

Long-Term Career Growth

Experience gained in this position may open doors to future roles such as:

• Senior Marketing Analyst
• Growth Marketing Specialist
• Performance Marketing Manager
• Business Analyst
• Product Analyst
• Data Analyst
• Strategy Analyst
• Marketing Operations Manager

 

Hiring Process

Although hiring procedures can differ depending on the position and location, applicants can generally expect the following recruitment stages:

1. Online Application

Submit your application through Agoda's official careers website along with an updated CV or résumé.

2. Resume Screening

Recruiters review applications to determine whether candidates meet the required qualifications and experience.

3. Initial Interview

Selected applicants may participate in an interview covering communication skills, motivation, and professional background.

4. Technical or Analytical Assessment

Depending on the role, candidates may complete an analytical exercise, Excel assessment, case study, or problem-solving task.

5. Final Interviews

Hiring managers or team members evaluate technical knowledge, collaboration skills, and cultural fit.

6. Offer Stage

Successful candidates receive an employment offer outlining compensation, benefits, and onboarding information.

 

How to Apply

If this opportunity matches your career goals, submit your application only through Agoda's official careers website. Applying through the official portal ensures your application reaches the company's recruitment team directly.

Before applying:

• Update your CV with relevant analytical and marketing experience.
• Highlight Excel, SQL, Tableau, or reporting skills.
• Mention projects involving data analysis or digital marketing.
• Proofread your résumé before submission.
• Prepare for analytical and behavioural interview questions.

Official Apply Link:

https://careersatagoda.com/job/5865562-marketing-analyst-new-verticals-bangkok-based-relocation-provided/

 

Frequently Asked Questions (FAQs)

1. Who can apply for this position?

Candidates with a bachelor's degree and strong analytical skills are encouraged to apply. Applicants from marketing, business, economics, engineering, statistics, computer science, and related disciplines may be suitable.

2. Is this a remote job?

No. The role is based in Bangkok, Thailand, and relocation support is available for eligible candidates.

3. Is previous marketing experience required?

Previous digital marketing or campaign experience is beneficial but may not be mandatory for applicants with strong analytical abilities.

4. Which technical skills are preferred?

Advanced Excel is important. Knowledge of SQL, Tableau, statistics, and data analysis is also advantageous.

5. What language skills are required?

Applicants should be able to communicate confidently in English.

6. Does Agoda provide relocation support?

Yes. According to the job posting, relocation assistance is available for eligible candidates relocating to Bangkok.

7. Where should I apply?

Applications should be submitted through Agoda's official careers website.

8. What type of work will I perform?

The role focuses on analysing marketing performance, supporting digital campaigns, conducting experiments, and identifying opportunities to improve customer engagement.

9. Is this suitable for recent graduates?

Yes. Candidates with strong academic achievements, analytical thinking, and a willingness to learn may find this role suitable.

10. Are salary details available?

The official job posting does not specify salary information. Applicants should refer to Agoda's recruitment team for compensation details during the hiring process.

 

Related Job Suggestions

If you're interested in this role, you may also want to search for:

• Performance Marketing Analyst
• Digital Marketing Analyst
• Growth Marketing Specialist
• Marketing Data Analyst
• Business Intelligence Analyst
• Product Marketing Analyst
• CRM Marketing Analyst
• Marketing Operations Specialist

 

Conclusion

The Agoda Marketing Analyst Job Bangkok offers an excellent opportunity for analytical professionals who want to build a career in digital marketing and travel technology. With relocation support, exposure to global business operations, and the chance to work alongside experienced professionals from around the world, this role can provide valuable experience for both recent graduates and early-career professionals.

If you enjoy using data to solve business challenges, testing new ideas, and contributing to innovative marketing strategies, this position is worth exploring. Remember to review the official job description carefully and submit your application through Agoda's official careers website to ensure you receive the latest information regarding eligibility, hiring timelines, and employment terms.